Work / Cafe Appliances

Café Appliances: Distinct by Design™.

It’s not every day that an agency gets the chance to be involved in the launch of a category-busting new brand. But that was the opportunity that Power was given when GE Appliances asked us to create launch materials for their new Café brand of kitchen appliances.

A new brand that offers so much more

The Café brand launched with the Customizable Professional Collection that features premium finish options and interchangeable handles and knobs, and restaurant-inspired technology. Café broke the mold by being the first kitchen appliances brand to offer true designer options to the mass premium consumer market.

Unique customization capabilities

From sell-in sheets and informative videos to augmented reality, Power created a range of materials to communicate the Café brand to both consumers and dealers. The brand messaging presents Café as offering a range of premium appliances that reflect the homeowner’s unique sense of style.  And, because the appliances come with features inspired by professional kitchens, they also provide superior performance for chef-level cooking results.

Making appliances personal

The Café brand’s focus on creating kitchen appliances that reflect the user’s personal sense of style is both unique and refreshing. For Power, creatively interpreting this idea was both fun and challenging. We look forward to watching the Café brand capture the imaginations of consumers as they explore the brand’s style-centric and chef-inspired attributes.