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Featured D2C

Representing nearly 45% of the U.S. adult population and almost 70% of the country’s disposable income, Baby Boomers have been traditionally ignored in retail marketing strategies. We explore why that’s a big mistake.

Like many of us, you’re probably experiencing daily content overload. Between your email inbox, social feeds, RSS feeds or news feeds, it’s a miracle you’re consuming as much as you probably do in a day (retaining is another story). So, we’ll be candid and not waste your time. Our content will be niched. Relevant, high quality and original. But niched all the same. It will focus entirely on providing marketers with unique insight into the installed home product industry, their consumers and their sales channels. If that’s up your alley, scroll away! And be sure to sign up to receive our monthly B2D2C Insider.


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  • B2D What's this?
    Blog entries speak to the marketing challenges and opportunities when working with dealer/distributor channels. Topics include: best practices, trends, tips and missed opportunities brands may be overlooking.
  • D2C What's this?
    Blog entries focus on helping brands and their dealers/distributors, target and engage the homeowner or builder/contractor. Topics include: on- and off-line selling tools, retail & showroom experiences, shopping trends and the voice of the consumer.
  • POV What's this?
    Blogs from Power’s talented employees offer a personal take on what’s new & happening at Power or a topic related to their respective marketing disciplines.
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