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Insights

We live and breathe home products and how to market them. It’s always on the brain. And we love to occasionally step aside from our client work to share an insight, an experience, a perspective, a trend or a cool idea we think marketers would find helpful or interesting. Scroll down to wander our delightfully diverse selection of blogs, videos and interactive content—all related to the home.

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2001

Nicely Formed

The World Toilet Organization was formed.

1994

Less is More

The Energy Policy Act was passed, requiring that flush toilets operate with no more than 1.6 gallons of water.

1980

Just Wash and Go

The Japanese company Toto introduced the Washlet, which used a warm water spray for cleansing, instead of toilet paper.

1942

Softly Does It

Two-ply toilet paper was introduced in England by St. Andrews Paper Mill. Before then, toilet tissue was one-ply and not very soft.

1890

Toilet Paper's on a Roll

Toilet paper on rolls was first sold in the U.S.

1884

An Elevated Poop

The first pedestal toilet pan was manufactured.

1857

Aloe, Aloe, Aloe

Called Therapeutic Paper, it contained aloe to help cure sores.

1775

The First Flush

Scotsman Alexander Cumming patented the first flushing toilet. His design allowed some water to stay in the bowl after flushing, which improved odor control.

1596

Ajax. God of the Go

Sir John Harrington, the godson of Queen Elizabeth I, invented and installed the first flushing indoor toilet. He named it Ajax.

1200 AD

Shafts and Castles

In castles, toilets — called “garderobes” — were designed as vertical shafts cut into the walls with a stone seat at the top.

100 AD

All Together Now

Rome had public lavatories. In fact, at one point, Rome boasted 144 communal lavatories.

1200 BC

Litter Box

In Egypt, rich people used a container filled with sand, which was emptied by slaves. Sort of like a human litter box.

1800 BC

The King’s Throne

King Minos of Crete had the first flushing water closet recorded in history.

Unknown

In the beginning…was the hole

The first toilet was, probably, a hole in the ground. Great for the user, not so great for the animal that lived there.

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