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How A Changing Climate Will Change The Home

In recent years, the number of heat waves that occurred in the United Sates has almost tripled the long-term average. The frequency and intensity of hurricanes have increased substantially since the 1980s. In some parts of the country, droughts are lasting longer, while other parts are experiencing an uptick in flooding.

There’s no question that weather events are getting more intense. And since we humans pride ourselves on being adaptable creatures, it’s a good bet that the home of the future will be designed to withstand anything Mother Nature throws its way.

Here’s a quick look at 6 ways our homes are already starting to change with our climate.

Amphibious architecture

Nothing can hold back water. So why even try? New amphibious homes are being built to adapt from a land-based structure to a floating abode. This type of innovation is really exciting, especially in cities like New Orleans, where floods and hurricanes are likely to be the new normal.

Drought awareness products

A growing portion of the U.S. is starting to prioritize water conservation, as draughts stretch on longer than expected. That means low-flow toilets, showerheads, kitchen fixtures and even rainwater harvesting systems are almost standard. In the future, we expect to see these types of products combine with new technology. Think home irrigation systems with sensors, composting toilets, water recycling systems and more.

Tiny, mobile houses

Why plant roots when you can move where the weather is perfect? Tiny homes are obviously trendy right now, but there may be some merit to the trend. While they’re not sturdy, storm-resistant structures, the mobility they provide may be a game- changer for the home industry. Plus, the inexpensive, off-the-grid lifestyle is appealing to many people for many socio-economic reasons these days.

Impact-resistant windows & doors

Hurricanes, strong thunderstorms and tornadoes are on the rise. And so are all the things that fly through the air during these extreme weather events. You’ll be seeing more and more windows and doors that are built to withstand the force of a tree. Or a cow. Or anything else that might be catapulted toward your home.

Advanced fasteners

While strong building materials have always been vital to a structure, the way everything is held together may move into the spotlight more in the coming years. Components like ties, straps and fasteners are being redesigned so that they only give when something is pulled up from its foundation—not when it’s blown over. Building codes in some areas are already starting to require these types of fortifications.

Radiant heat

With winters getting colder, home heating is looking back for inspiration. A good example of this is radiant heat. New radiant heating systems are installed under the floors. Advanced solar systems can even store energy and pump it through the radiant floors, making it perfect for those sunny, but cold areas.

The Takeaway

So what does all this mean for marketers? For starters, it means a new frontier of connecting with our audience. Homeowners’ needs are changing. And we need to ensure our marketing strategies address and answer these needs.

Consumers looking to invest in any of these new home technologies will be buying out of necessity, fear and/or anticipation of—let’s be real—disaster. That means they’ll be searching differently. They’ll be consuming content differently. They may even be accessing media differently. So as these products become more ubiquitous, it’s important to tap into the collective conscious of this audience to communicate in a way that works for them.

Want to discussing the impending climate-induced apocalypse together? Holler at us.


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