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While 2016 saw the consumer market for VR get off to a bit of a slow start, 2017 began to show a nice improvement in both awareness and adoption. The first wave of devices hit before the ecosystem around them had time to mature. Couple that with a very high cost of entry, and many consumers chose a wait-and-see approach to this brand-new platform. Both Oculus and HTC decided to offer sale prices last summer, and as a result were able, between them, to ship 1 million units for the first time. Now with some momentum building, VR fans have some things to look forward to in the near future. We've compiled a list to whet your appetite.

HTC Vive Pro – 2018

While not a true second-generation product, the Vive Pro represents the first significant upgrade of one of the two existing mainstream PC VR devices. The Pro will include a nice leap forward in resolution, upping the pixel count to 2880 x 1600 combined, a 78% increase over the current model. Taking a page from the Rift, the Pro will also include built-in headphones this time around.


HTC Vice Wireless Adapter – Q3 2018

One of the major improvements PC headset manufacturers have had their eyes on is that confounded wire inherent in high-end VR. This HTC wireless adapter will support both the new Vive Pro and the existing Vive.


HTC 2.0 Sensors – 2018

HTC will launch a new version of the base stations that track user movement throughout their VR space.  These will support the new Vive Pro, but not the current model of the Vive. Space will increase significantly to allow for areas up to 33×33 feet.


Oculus Go – Early 2018

The first versions of mobile VR (Gear VR, Cardboard, etc.) all relied on a phone to provide the screen and processing power needed to run the experience. With Oculus Go, everything will be built into the headset itself, allowing for standalone VR. It will essentially be a replacement for the Gear VR, running the same experiences, but at only $199 and in a more convenient form factor.


Oculus Santa Cruz – In Development

Still just a prototype, this represents where Oculus would like to take their headsets in the future. A standalone wireless headset like the Oculus Go, the Santa Cruz prototype adds inside-out tracking, using sensors and cameras to allow for true freedom in VR space. Early indications are it will leverage hand controllers similar to the Touch for the current Rift.


With all of this amazingly cool VR technology getting better and more affordable, consumer adoption will certainly spike in the next few years. And that means marketers will be flocking to the space. Don’t get left behind! We can help you apply this revolutionary technology to your marketing strategies (whether it’s B2B or B2C) in 2018 and beyond. Contact us and let’s talk!


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