Press Releases

Louisville ad agency CEO passes away at 49

The Power Agency, a leading advertising firm in Louisville, is saddened to announce today that CEO David Power passed away in his home at the age of 49.

“Along with the rest of our agency team, I am brokenhearted at the news. David was a leader who was passionate about everything he brought to our hallways. You could hear his laugh a mile away, and we are going to deeply miss his charisma and guidance. Under his leadership, I was able to witness the transformation of our firm. He was an early adopter, and he brought that love of technology to the agency. Because of him, we were one of the first agencies in the country to have an in-house CG team, as well as numerous other innovations that we use with our clients every day,” said Tim Lucas, President of The Power Agency.

David understood and appreciated the significance of our community and continually contributed to its cultural, economic and civic development for nearly two decades. The value of giving back was instilled in him at an early age. And throughout his life, he helped change his community for the good via philanthropy, sponsorship and investments.

David was a highly sought-after leader, serving on multiple Boards of Directors, including Kids’ Cancer Alliance, Olmsted Parks Conservancy and the Speed Art Museum – often simultaneously. His guidance and insight helped these organizations achieve significant business and civic goals.

In addition to his involvement in community organizations, David’s influence was also distinct in the academic world. He was a longtime donor and supporter of the University of Louisville and UofL Athletics. He was also a major supporter of Trinity High School and has established a scholarship in his name to provide complete annual tuition for one student in each grade level.

Tracey Jones, Executive Director of Human Resources, added, “I knew David for practically his entire life. He was always the first to reach out and help anyone in need. Whenever employees – or even clients – found themselves in a tough situation, David would quietly reach out, without fanfare, to assist them in any way he could.”

David is survived by his husband, Bruce Hardy.

The agency expects to make announcements about the business plan of succession soon.

Expressions of sympathy can be directed to the Kids Cancer Alliance at kidscanceralliance.org.


The Power Agency is an independent creative, marketing, strategy, media and service powerhouse with an exceptional menu of capabilities. From a state-of-the-art CG department to cutting-edge virtual reality solutions, Power is most comfortable at the boundary between “what if” and “what’s next.” We’re proud to be an inclusive company with a soul, a purpose and a 40-year history of integrity, artistry and respect. Notable clients include GE Appliances, Lennox Industries and Churchill Downs Racetrack.