Press Releases

Louisville ad agency invests in a revolutionary capability

The Power Agency announces the first and only dedicated 360° photography studio in the region.

This major addition to the existing 20,000 sq. ft. of customizable space across three in-house studios will allow the Louisville advertising agency to capture unmatched photography and video assets.

“With the 360° studio, we can handle all of our clients’ needs in a single location,” says Sandy Hardesty, Studio Operations Manager. “Large retail brands and big box stores, like Lowe’sand The Home Depot, require 360° photography so online consumers can rotate products and view them from all angles.”

Power’s production studios also offer further amenities, including truck-height loading docks, 35-foot ceilings and heavy-duty hydraulic equipment, to easily handle products of all shapes and sizes.

“We believe that 360° photography will be a valuable addition for current and future clients,” says Glenn Goodman, Executive Creative Director. “The creative possibilities with assets of this quality and versatility are massive, particularly for e-commerce and immersive shopping experiences.”

The Power Agency is an independent creative, digital, marketing, strategy, media and service powerhouse with an exceptional menu of capabilities. From a state-of-the-art CG department to cutting-edge virtual reality solutions, Power is most comfortable at the boundary between “what if” and “what’s next.” We’re proud to be an inclusive company with a soul, a purpose and a 40-year history of integrity, artistry and respect. Notable clients include GE Appliances, Lennox Industries and Churchill Downs Racetrack