Press Releases

Newly Formed Agency Honors Iconic Louisville Advertising Legends

PowerScoppechio is living testament to founders’ contributions to thriving creative economy

LOUISVILLE, Ky. (January 3, 2023) – The OvareGroup announced today that its subsidiary, Scoppechio, has merged with The Power Agency. The merger brings together two iconic ad agencies previously founded and managed by two of the area’s most celebrated ad agency leaders. After completion of the merger, Scoppechio (formerly Creative Alliance which was founded by Debbie Scoppechio), and The Power Agency (which was originally founded by Mike Power and led together with his son David Power), will become PowerScoppechio – and will be comprised of top-tier talent, honoring both former leaders – who passed away in recent years.

Both agencies over the last few decades were regularly ranked as the largest agencies in the state, often competing for business and talent. Today’s announcement brings the legacies, talent and expertise of both together.

David Power, chairman at The Power Agency, who passed away in July of 2021, wished to leave the company to his dedicated and loyal employees and a merger with employee-owned Scoppechio accomplishes that goal with expediency. The combined PowerScoppechio with be an employee-owned company while combining the formidable forces of both teams.

“David very much wanted his employees and his leadership to have an ownership stake,” said Jordan Reber, chairman and CEO of the OvareGroup. “By combining with Scoppechio they were able to facilitate those wishes and ensure that the contributions of David Power, his father Mike and Creative Alliance founder Debbie Scoppechio will be honored in perpetuity.”

Debbie Scoppechio, who passed away in 2017, founded Creative Alliance in 1987. The firm eventually became the largest advertising agency in the state and one of the largest in the region. Later renamed after its founder, the agency – Scoppechio – was acquired by The OvareGroup and continues to carry on the legacy of its founder with an aggressive, dynamic and innovative focus on the future of advertising.

Tim Lucas was named CEO of the new PowerScoppechio which will operate out of the former Scoppechio offices in downtown Louisville’s Mercer Building at 400 West Market Street.

About the OvareGroup

OvareGroup is a diverse and dynamic group of businesses, all united by the spirit and values of its founding agency, the Louisville-based and -founded ad firm Scoppechio. Now spanning multiple industries and continents, OvareGroup includes a full collection of marketing services businesses, a venture capital arm, real-estate holdings and a suite of targeted outdoor lifestyle brands. Across all of its businesses, OvareGroup looks to empower bold, collaborative and strategic thinking that creates remarkable results.

Michael Tierney