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Power Walks Away With 3 Awards at Local AAF Show

While most people think of the annual Awards Season as solely Hollywood-centric, within the nation’s advertising community, the golden statuettes awarded by the American Advertising Federation (AAF) are the ultimate achievement. Power is pleased to have brought home some of that heavy metal in the form of two Gold Awards — including a coveted Judges’ Choice Award — and one Silver, which were presented February 24 during the AAF-Louisville’s 43rd annual Louie Awards gala.

The Judges’ Choice and Gold Louies were awarded in the Integrated Advertising Campaign category for work created by Power to promote the highly anticipated March 2016 reopening of the Speed Art Museum, which followed a 3 ½-year, $60 million expansion and renovation.

Power Group Creative Director Chris Colby said his team was given free rein by the client to develop the various elements that encompassed the Speed campaign. “The door was left wide open, and our team made the most of it. I’m so proud of them,” Colby said.

Senior Copywriter Natalie Weis said the Speed wanted a new brand identity that would reinforce the museum’s spirit of openness and engagement within the community. “We let the modern architecture of a new addition to the museum inspire us as we developed an elegant and flexible design that reflected the Speed’s fresh and inviting approach to art,” she said.

Power won the Silver Louie for an integrated advertising campaign entitled “Healthier Kids” created for UofL Physicians – Pediatrics, clients Power Associate Creative Director and Copywriter Chris Fosson refers to as “absolute rock stars.”

“We wanted to inform the community about the medical achievements taking place in Louisville by telling the stories of actual University of Louisville physicians and their patients, Fosson said. “We had no idea that this would become the most emotional project of our lives.”

Colby, also Group Creative Director for the “Healthier Kids” campaign, agreed. “It was gut wrenching, but also beautiful, to witness the strength, determination and love of these kids and their families,” he said. “As we were editing video shot for the project, I remember looking around the room and seeing a bunch of grown men and women crying.”

The goal of the campaign, as Fosson describes it, is helping the parents of children facing the toughest fight of their young lives connect with the physician who can offer the greatest hope. “I can’t believe we have pioneers creating the next generation of healthcare right here in Louisville, and no one even knows about it! These physicians are saving lives around the world.”

For Power, the awards season isn’t over yet. The Gold Award-winning Speed Museum campaign will now compete in the AAF Region 5 competition, which includes Kentucky, West Virginia and Ohio. Regional winners then qualify to compete nationally. Rest assured, Power people are keeping their gowns and tuxes cleaned, pressed and ready.

We invite you to view more of the work Power creates for our clients on a daily basis, much of it award-winning — all of it award-worthy. It’s on display here for your viewing pleasure, popcorn not included but highly recommended.

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