Services > Media
Optimizing Media With Better Targeting And More Trackable Data
Our media team knows how and when to leverage traditional and digital media options. We also know how and when to use both to maximize spend and help our clients reach their marketing targets.
The ever-changing digital environment of online advertising inspires us to deliver campaigns with better targeting and more trackable data based on specific KPIs. This not only leads to better conversions, but also better campaign components, including creative, customer journey and media executions. A media plan is only as good as the established metrics used to measure its success. Our job is to create a roadmap that always goes down the right path.
What we do (and do well)
Channel Executions
- Search Engine Marketing (SEM)
- Social Media (paid and unpaid)
- Industry-specific publishers and platforms
- Lead Generation/Thought Leadership (Webinars)
- Tradeshows
- Geo-fenced Targeting
- Remarketing
- Programmatic Optimization
- Eblasts
- Rich Media + Native Ad Units
- Sequential Messaging
- Traditional Media (OOH, Print, Broadcast)
Strategy & Alignment
- Customizing and integrating strategic alignment across B2B channels
- Specializing in publisher relationships to maximize dollars and presence
- Balancing digital advertising with traditional marketing efforts (both paid and unpaid)
Why you’ll love working with us
We know Google. You reap the rewards.
At Power, we have 25 combined years of experience using Google Ads, Google Search, Google Display Network, YouTube and Gmail. We work directly with Google to beta test the newest PPC opportunities, which translates into better strategies (and results) for you!
Adept in full funnel digital media
We leverage programmatic display to take digital strategies through the customer journey – from awareness through conversion and advocacy. We are skilled at increasing exposure for your brand, product or service at every stage.
Focused on business impact
Our team is focused on translating media opportunities into business results like increased lead generation. Our attention to marketing attribution helps us guide media plans to achieve better ROI for you.
Maximizing every media dollar
We test audience responsiveness to evolve campaigns and create a more engaging conversation with your potential and returning customers. We continuously track key performance indicators (KPIs) to understand what’s working and what’s not, and then shift campaign resources to maximize every budget dollar.
Planning and optimization
Successful media campaigns are the result of focused planning and constant optimization. We leverage social media, SEM and industry publishers to target vertical markets from local to global perspectives.
Keeping you in-the-know
To ensure constant program evolution and ongoing success, we carefully analyze campaign performance reports and share the results across all internal and external teams.