Work / KODA
A big idea that makes life better
At Power, we believe that creativity is at its best when it impacts the world in a positive way. So, when Kentucky Organ Donor Affiliates (KODA) came to us for an idea that would help add 1,000 new sign-ups to the organ donation registry, we couldn’t wait to get started.
Bringing organ donation to life for a younger audience
KODA wanted to target a younger demographic for organ donation, ideally teenagers between 15 to 18 years of age. To do this, they needed a tool that would engage, entertain and educate this audience on the power of organ donation, fueling their desire to make a difference in their community by becoming an organ donor.
An empowering game that helps save lives
Working closely with KODA, Power devised and created a fun-filled, app-based action game called Life Lift KY. The multi-level game allows the player to choose an air-transport vehicle (the Pegasus horse is particularly cute!) and drop off organs to hospitals that need them.
Of course, the vehicle has to navigate many obstacles in the Kentucky skies in order to get to its intended destinations, testing the gaming skills of the player along the way. The more successful runs and drop-offs the player has, the more access they are given to different aircraft type choices. The CTA for the game links the player to a donor registry form, followed by a Thank You for wanting to donate and help save a life.
A flying success
KODA loved the Life Lift KY game and so did the players! In the first three months after it launched, more than 700 players downloaded the game and 16 have signed up to be an organ donor through the game’s sign-up link, and many more are expected to follow. KODA also shared the game with other organ donor organizations across the country; as a result, those organizations have requested that Power develop a National-level game – something that we are only too pleased to do!