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Project

Giving high-end appliances another layer of luxury

INTRODUCING A STUNNING NEW FINISH FROM MONOGRAM

When Monogram set out to create a defining new finish, they knew they needed a color and texture that would capture the spirit of the modern home. The result was Graphite, a finish that combines the brushed aesthetic of stainless steel with a deep, rich tint to convey a sense of elegance. Plus, since it’s created through a state-of-the art process, Graphite offers an uncommonly strong and scratch-resistant surface—one that’s finding its place in luxury kitchens.

Such a refined finish deserved an equally luxurious brochure for dealers to give to their high-end clients. With the help of Monogram designers, we were able to recreate the look and feel of Graphite on the cover. Then we filled the inside with rich, full-bleed photography. Minimal copy reinforced the simple elegance of the finish, while graphic elements conveyed the innovative technology behind it. Designers and dealers agreed—it was a sophisticated start to an inspiring new finish.


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