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Project

Here’s to happy, healthy kids.

PROMOTING UOFL PEDIATRIC RESEARCH-BASED PROGRAMS

For years, Power had helped position UofL as a premier metropolitan research institution. Now it was time to explain what that meant by sharing real-world medical breakthroughs.

Focusing on advancements in pediatrics, we created a series of testimonials that combined the patient’s perspective with the research physician’s perspective while both searched for answers to a specific condition. These captivating stories were featured on the microsite UofLForKids.com and a comprehensive marketing campaign—including print, broadcast, digital and social—was launched to drive traffic.


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